Coordinating the artist’s team, overseeing complicated legal structures and keeping track of all the numbers, from social media and radio spins to cash-flows and revenue splits, is the routine that comes with running any successful music project. However, while taking care of the day-to-day, managers must aim for the stars: building relationships, anticipating problems and developing long-term strategies. Working closely with all sides of the industry, they must be “fluent” in the music business – more so than any of their associates. Managing an artist means juggling dozens of hats at a time, and that is what makes it both fascinating and complex. That’s why we’ve decided to dedicate this article in our series on how the music industry works to the fine art of artist management.